A zero volt signal is sampled as 512.
As 1023 is the maximum, the six most significant bits are never used and so are always zero.
High Byte Low Byte
000000XX XXXXXXXX
MSB
Where X= 1/0
The EEG digital board samples at a rate of 256 samples per second so a frame of samples is transmitted every 1/256 seconds.
As there are 17 bytes in each frame packet this means that 256x17 = 4352 bytes are transmitted every second.